Social commerce is no longer a trend—it’s a transformation. Platforms like Instagram, TikTok, and Facebook have introduced in-app shopping features that allow users to discover, browse, and purchase products without ever leaving the app. Gen Z and Millennials are leading this shift, preferring the seamless experience of buying products where they spend most of their time. Brands are capitalizing on influencer partnerships, live shopping events, and user-generated content to drive engagement and boost conversions through these platforms.
This blending of social interaction and online shopping has created a new type of buyer journey. Instead of searching for a product, users stumble upon it while watching reels or reading comments. This spontaneity fuels impulse buying, giving brands a powerful tool to influence purchasing decisions in real time. This post explores the rise of social commerce, strategies brands are using, and how this shift is challenging traditional e-commerce platforms like Amazon or Shopify.
